In 2011, Zynga bought video-game developer Newtoy for $53.3 million, and now owns the game Words with Friends. The company has, however, made some expensive acquisitions that have paid off. While Zynga found success in Facebook’s early days, it has struggled to find its footing in the mobile space today. ![]() of the year to feel good about that.” During his second run as the company’s top executive, Picus says, Zynga has become more focused on its money-making businesses-including its lucrative poker and slot-machine games. This year, the company will be releasing fewer games and spacing their releases further apart, Ko said. Zynga had earlier announced a cost-savings plan that saw the shutdown of 11 titles. “I put all of that in motion,” Pincus told Business Insider, referring to his 11-month second term as C.E.O. Why did Zynga shut down CityVille COO David Ko blamed some of CityVille 2s failure on a lack of lead time to properly test the game. ![]() Pincus will stay with the company as its executive chairman. Frank Gibeau, who spent 20 years at Electronic Arts before joining Zynga last year, is taking over as chief executive on March 7. On Tuesday, Zynga announced that Pincus would be stepping down for the second time. CityVille launched in December of last year and now has. from the company's founding in 2007 through 2013, took the reins again in early 2015, after Microsoft boss Don Mattrick briefly served as Zynga’s chief executive. The new game is called Zynga China, and will be fully localised to include gameplay and content tailored to the regions culture and tastes. The company says CityVille is the most interactive Zynga game board. of Zynga, the social-gaming company responsible for flash-in-the-pan Facebook games FarmVille and CityVille, and app-based games like Words with Friends. Zynga is also adding a 3D gaming engine to CityVille so you can get a better view of the buildings and people in your cities. Many of their games are almost exact duplicates of other games. For the second time, Mark Pincus has stepped down from his role as C.E.O. Zyngas copying goes well beyond just a few game mechanics though.
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